Incredibly, ridiculously, amazingly soft! I seriously cannot stress to you how soft this sweater is. You really need to feel it to believe it. If I had a dollar for the amount of times I've seen people walk by and touch this, pause, and go back for a second feel, I could close down tomorrow and retire. Texture aside, the Liz sweater is just plain cute, with it's longer length and 3/4 sleeve balloon design. It hangs wonderfully, and comes in a beautiful gold color.